With the new appointment ExxonMobil plans to strengthen its presence and build inroads into the retail and e-commerce segment for Mobil lubricants including Mobil 1TM, the world’s leading synthetic engine oil brand.
Evan Chng, Director of Market Development, Fully Distributor Served Markets & Thailand, ExxonMobil Asia Pacific said, “We are excited to join with MotorActive, which is highly respected within the automotive industry and enjoys close ties with the motor enthusiast community in the country.”
He added, “While Mobil commercial customers across Australia have access to more personalised and local service through our existing distributors in their respective territories, this new chapter reflects our endeavour to expand the availability of Mobil 1TM and other lubricants to car owners and motor enthusiasts through retail and online platforms. We are confident that it will give them an even more convenient and easier access to the ultimate in lubricant technology.”
MotorActive Managing Director Bruce Morrison said he looks forward to building on the company’s relationships with leading automotive parts and accessory retailers in the country, and hopes to create new synergies in product distribution and customer engagement for Mobil lubricants through a mix of digital advertising, social media, and product promotions.
“We pride ourselves on offering leading automotive brands to the motoring enthusiast community and we are delighted to bring Mobil 1TM, one of the most recognisable brand in the world, even closer to our customers,” Mr. Morrison said.
Mobil 1TM features anti-wear technology that provides protection against engine wear.
It flows quickly in extreme temperatures to protect critical engine parts and is designed to maximise performance and help to extend engine life.