Hitachi Construction Machinery Australia will soon adopt the global Hitachi logo as part of a rebranding program being rolled out globally to align all the construction machinery groups as one.
The new logo will be used in Australia to raise awareness with customers of Hitachi Construction Machinery (Australia) Pty Ltd (HCA) close affinity with the manufacturer’s global expertise.
It’s aimed at providing consistency for customers around the world, while not diminishing the company’s commitment to efficiency, reliability and durability.
“This brand symbolises the merging of the Australian brand with our global brand, giving local customers reassurance of our tenured history and specialisation in the mining and construction machinery industries. We stand for technology and innovation, just like Hitachi Construction Machinery Co., Ltd (HCM) and Hitachi Limited,” said David Harvey, Managing Director of HCA, in a statement.
“Over time we will continue to release the new branding elements across facilities, vehicles, documentation and marketing material to align with the global strategy,” said Mr. Harvey.
The Hitachi brand has 105 years of history, starting with the inception of the company’s first electric motor repair shop in Japan in 1910. Since then, the brand has grown exponentially in 11 different business segments and in particular the mining and construction machinery group.