John Deere relaunches

John Deere is bringing a range of new construction and forestry equipment to Australia to increase its broader equipment line.

As a world leader in providing advanced products and services, John Deere is committed to the success of its customers. This encompasses those who cultivate, harvest, transform, enrich and build upon the land to meet the world’s dramatically increasing need for food, fuel, shelter and infrastructure.

To continue providing the latest equipment in Australia, John Deere is relaunching its construction and forestry business.

The company is partnering with dealers RDO Equipment and AFGRI Equipment to help serve construction and forestry professionals throughout the country.

Founded in 1968, RDO Equipment has set a vision and established partnerships for more than 50 years in the equipment industry. The company sells and supports agriculture, construction, environmental, irrigation, positioning and surveying equipment from leading manufacturers including John Deere, Vermeer and Topcon.

AFGRI Equipment entered the Australian market in 2004 and today has 14 branches throughout Western Australia. The AFGRI Group provide services across the entire grain production and storage cycle, offering financial support and solutions as well as inputs and high-tech equipment through the John Deere brand supported by a large retail footprint.

The new market focus allows John Deere to provide a broader range of equipment dedicated to support and new technology to keep its customers productive.

Jeff Kraft, Managing Director for Asia Pacific and Africa, says it’s a new day for John Deere construction and forestry in Australia.

“We are bringing new products to market, including excavators and articulated dump trucks. Our new dealer channel is ready to sell and support the full line of John Deere construction equipment and partner with customers to keep them up and running.”

John Deere will leverage its broad lineup of construction equipment for the Australian market including: motor graders, crawler dozers, wheel loaders, backhoe loaders and articulated dump trucks.

Compact excavators and loaders and skid steers will be available later this year. John Deere looks forward to bringing its lineup of E-Series-II excavators to the Australian market next year.

The G-series excavators currently offer 23 different types of machines to suit any construction project.

All of the equipment will be sourced from seven John Deere factories across six countries to better meet customer needs based on engine tiers and technologies.

John Deere already supplies a range of heavy and compact equipment for construction jobs.

John Deere will continue its focus on its ancillary service, Ultimate Uptime with John Deere WorkSight technology. The suite of easy-to-use technology solutions aims to optimise machines, uptime and jobsites. It boasts JDLink telematics, machine health, remote diagnostics and programming, payload weighing and fully integrated grade control.

Ultimate Uptime is a customisable, dealer-delivered support solution designed to improve profitability by meeting the unique needs of a customer’s business.

Innovation is one of the core values for John Deere and this technology is a key product created by the company.

“We’re excited to assist customers to embrace the increased efficiencies offered by our technology suites,” Mr. Kraft says.

Andy Tomkins, Customer and Product Support Manager, says the company have invested heavily to support dealers in Australia with in-country parts and specialists on the ground.

“Contractors can expect the same reliability and durability they’ve come to know from the John Deere brand,” he says.


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