Author: pcm_admin
Why and how challenger brands will gain market share in 2021
Posted in Latest News//December 09, 2020B2B Marketers should look to a Challenger mindset to support a winning marketing
Read More
What to look for in a quality database in B2B Marketing
Posted in Latest News//October 29, 2020Not all databases are created equal in B2B marketing. Prime Creative Media offers this latest complimentary resource in our Engine Room series to support the efforts of
Read More
How to craft a B2B marketing strategy for 2021: A guide on getting the most value for marketing dollars
Posted in Latest News//September 09, 2020Many B2B companies are now considering how to invest their marketing budgets for 2021. With so much up in the air, companies need to make the most out of every dollar to stay ahead in an uncertain
Read More
The future of media: partnerships, not real estate
Posted in Latest News//August 10, 2020Optimising value from B2B marketing budgets has never been more important. For marketing managers, this means ensuring that advertising leads to real sales opportunities. We offer this complimentary guide to the partnership model, which gives advertisers maximum value and accelerates
Read More
Prime Creative Media surveys business leaders across 15 industries on effects of COVID restrictions and prospects for recovery
Posted in Latest News//July 02, 2020From 28 May to 5 June 2020, Prime Creative Media surveyed more than 2200 business leaders across 15 industries, to capture sentiment as the country began to lift COVID-19
Read More
Understanding the buyer journey in B2B Marketing
Posted in Latest News//June 09, 2020By David Dodd, National Key Accounts Manager Prime Creative Media offers this complimentary resource for B2B marketing professionals, an animation explaining the buyer journey and how to maximise your chance of sales