Industry engagement higher than ever

Roads & Infrastructure is breaking new records for engagement as readers seek out the latest industry news while out on site and increasingly, working from home.

As Prime Creative Media CEO John Murphy said last week, we are committed to keeping our industries connected and supporting our clients and readers through this challenging time. Through our media brands we are in a position to facilitate the necessary lines of communication that must be kept open between staff, suppliers, and clients.

Last week we reported a total of over 7700 page views on our website, an increase of close to 2000 page views when compared to the same time last year.

The top story was PlastiPhalt sets new standard for greener roads, a revolutionary new asphalt product that uses a previously unidentified source of recycled plastic.

The second most engaging story was the Federal Government’s $17.6 billion stimulus package, informing our readers of the need to keep businesses running, support households and the Australian economy in the face of challenges posed by the spread of the coronavirus.

Our LinkedIn community has grown to over 4500 followers and we are updating this daily to bring the industry the latest developments. Last week was also a positive week for social media engagement with over 700 social referrals to the website. This month’s social media engagement has also grown 34 per cent on the same month last year.

During this time we are pleased to support the Roads & Infrastructure industry by offering complimentary three-month subscriptions to our magazine, that can be delivered to a residential and/or regional address. With the potential for companies and individuals to become isolated we recognise communication within the industry has never been more important.

We have already had hundreds of home subscriptions so please click here if you are interested.


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